Wednesday, January 13, 2010

Is Sports Coming to Mountain Xpress?

Mountain Xpress has an article on the new owner of the Asheville Tourists by Rick Goldstein, who is identified as " Xpress sports correspondent."  Is this the same Rick Goldstein who is also in the advertising department as a "Real Estate Specialist?"

The sale of the Asheville Tourists was covered previously by other MX staffers.  Is this the first time they've identified someone as "sports correspondent?"   Are they expanding sports coverage?  Is this something their marketing surveys have told them their current readers want?  Are they reaching out to a new readership segment?

And  does having a writer also work in advertising cross the usual "bright line" between advertising and editorial?

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